Touchwood Quilt Design
Product design, identity and marketing
As a partner in Touchwood Quilt Design, I authored two books and developed over 50 products for the quilting and soft craft industry. Among the many hats worn: branding, design, writing, illustration, packaging, marketing, public relations, presentations, teaching, display, and more.
The logo has a feminine, artistic flavor, with an elegance that distinguished it from other offerings in the marketplace.
The logo is designed to be beautiful in any color, and with that adaptable to a variety of uses.
The packaging for each product followed a simple but highly customizable format.
Using the logo image as a background element and building on its versatile coloration, the format allowed each product to stand on it's own or as part of a larger display.
My first book of projects went into three printings.
With my art direction experience, the publisher invited me to style the location photo shoot.
Two spreads from a self-published book of craft projects.
I developed relationships with consumer and industry influencers, including press releases and product submissions.
